How I am growing at 700+ Followers per day on Instagram
Here’s my Instagram: www.instagram.com/viplavmarketing
After growing 11k followers in 5 months on my Instagram page, today I want to share with you all how I did that with my very first post here on Medium (please support me, a follow will mean a lot)
NOTE: Just 2 years ago I always wondered if I would ever be able to build an audience online. I always wanted to. But after so many failed attempts on all sorts of platforms (from podcasts to youtube vlogs — I tried em all) I was convinced that you can’t grow a following on social media until & unless you are a hot girl dancing while exposing your cleavage all day long :P
Fast forward to today — I have grown an accumulative following of 150k+ followers on Instagram, Several of my posts went viral (1m+ reached), got reshares from celebrities and worked with the top brands in India.
Here’s how I did that:
1. Truly Served My Audience:
❌ Making content to build ‘YOUR’ presence.
❌ Making content to attract clients.
❌ Making content just for the sake of making it.
✔️Making content to serve your audience.
✔️addressing your audience’s needs.
✔️ solving their problems with your content.
A lot of people do this mistake of making content to ‘highlight themselves’ or trying to build ‘their’ personal brand. Well, nobody gives a shit about you on social media, my friend (unless you are a hot crying latina of course)
Customers make brands. On social media, audience makes personal brands. Make content for THEM. SERVE THEM.
2. Made my content Consumable:
A reason why I am growing is because my content is very easily digestible. I am posting marketing videos, but you don’t have to be a marketer to understand my videos. Even a small rural village shopkeeper in India can watch my videos and implement the marketing strategies I am discussing there!
After the great pandemic happened (I am talking about TikTok taking over the Internet) everybody has been infected with the virus of short attention spans. You need to understand that people don’t want to read your boring long content when they can just watch the finest latinas dancing on 30-sec tiktoks.
The human attention span is shorter than ever! Adapt your content according to it to survive.
“The measure of intelligence is the ability to change.” ― Albert Einstein
3. Strong & Clear Branding:
You should have a strong branding which is consistently visible across your content. In my case, it’s always the yellow wall. As soon as my 10k followers (yes I am flexing ;P) see something yellow on their feed, they already get the idea that it might be Viplav’s post even before seeing me.
Another thing which is consistent in all of my videos is my tonality & my tagline — “Share Karo, Aware Karo!” (translated: Do Share, Do Aware!) This branding gives my my unique identity online and helps my name get stuck in people’s minds.
4. I kept going:
Every successful person on IG has a different strategy but if there’s something which is common, it is — not giving up. There might be days where you’ll feel demotivated and not in a mood to post but you have to do it anyways if you want to grow. This is how the algorithm rewards you for your consistency. It all compounds over time!
People wanna get viral the second they upload their first post. That’s just hope and hope is never a strategy ladies & gentlemen. Just keep levelling up your content over time. Get yourself prepared because you are always just one post away from getting viral. So make sure your every new post is better than the previous one.
5. I did not become a burden:
People are very conscious on how many accounts they follow on IG since it is directly related to status. Hence, the reason a lot of people who want to assert authority follow 0 people (Taylor Swift is an example). Don’t be just someone people ‘can’ follow, they will unfollow you as soon as the status game kicks in unless you become the one they ‘must’ follow!
Your account must become a ‘necessity’ for them.
Even after all these things, the most important part is to get started and get started NOW. Take the smallest step now, get a username, make a new account or make a new profile picture. Taking an action now makes you commit to it.
That’s it from my side today. I gotta go watch some latina dance on tiktok now, Bye!
Follow me @viplavpanghal for more Personal Branding & Marketing Content!
(This is my first article, support your man)
